Online sales and gullible Chennaiites

There is so much hype about the retail sector that the big stores are apparently finding it easy to take consumers for a ride in Chennai.

Many blogs and newspapers are gushing about the opening of big-ticket stores like Pantaloon Retail's Big Bazaar in Chennai. I decided to check out their website, and went on to their "futurebazaar" e-commerce site.

Here is one item that's on the site:

Kingston 512MB Pen Drive
MRP Rs. 1999 Offer Rs. 726

It must come as a rude shock to those who fall for the "lowest prices everyday" sales pitch, that a 1 GB Kingston Pen Drive with smart software from u3.com is available on Ritchie Street, Chintadripet (off Anna Salai) for about Rs.900!

So much for our retailing and e-commerce hype.