Hyundai's Santro deaths episode

After last Saturday's disaster involving a Hyundai Santro car in which three people died, the media has been slowly piecing the story together.

Initially, the car brand did not surface in many reports. On Thursday, however, The Hindu reported the follow-up to the incident mentioning Santro clearly.

Today, The Hindu has a report that a Hyundai Santro caught fire in a residential area due to some electrical problems. At least the mainstream media is now acting more ethically and mentioning the car brand, rather than leave readers to guess which car was involved.

As a corporate entity with a major share of the Indian automobile market, Hyundai would have enhanced its credibility if it has responded to the issue and transparently acknowledged the problem, if there was one. That it has not, and it has confined itself to offering free cars to the enforcement authority in Chennai, the City Police speaks rather poorly of its ethics.